Ananta is an eco-friendly brand whose products derive from 100% Tencel (Lyocell) fabric and use plant based tie-dyes. The production of Tencel fabric involves a 99% recycle rate of all chemicals and water resulting in minimal impact on the environment unlike the production of Rayon, Cotton, Polyester, Lycra, and almost any other fabric you can think of.
Why Sustainable Fashion is Now
Fashion is the second biggest polluting industry in the world behind the Oil industry. We see so many innovations on the energy related environmental issues, but why not Fashion?
Historically, more environmentally friendly clothing options have always far exceeded the price points we are accustomed to as buyers. This is changing.
Producing environmentally products has become more affordable and also necessary. These are all the ways in which Fashion affects our planet:
Water Pollution, Water Consumption, Ocean Pollution, Waste Accumulation, Chemical Wastage, and Greenhouse Emissions
Ananta is an eco-friendly brand whose products derive from 100% Tencel (Lyocell) fabric and use plant based tie-dyes. Tencel shares many similarities to Rayon such as it’s drape , versatility, and parts of the production process. They differ in regards to their environmental impact. The chart below shows the production process for both Tencel and Rayon. The biggest difference is that in Tencel - 99% of the chemicals and water used are recycled whereas for Rayon they are released into the environment.
Tencel is also more superior to Rayon and Cotton for the following reasons. Tencel is comprised of microfibers that are more smooth, superior at absorbing color, and display more resistance to wrinkles. More importantly, Tencel is up to 10x more anti-bacterial than Cotton because of it's ability to regulate temperature and manage moisture in warm climates.